Following webtrados' launch in 2002, the B2B-plattform became very quickly one of the most important international trading portals. On behalf of an agency christophschmid.com designed the initial version of the portal's user interface which still plays a partial role in the recent version. Christoph Schmid focused on the customer's need to maximize the flexibility of the directory's product-templates as most contents of the website are generated dynamically.